FOR THE INDIVIDUAL WHO:

(connects with any of the following)

• is looking to lose weight/body fat

• is sick of giving up foods or food groups they love to see results

• feels they are constantly on some form of diet and are just OVER it

• wants to KEEP the results of their hard work rather than gaining it all back once they're "done"

• wants a step-by-step process with exactly what to do (that actually works)

• has a negative view toward exercise and nutrition

• has low self-esteem and struggles with self-confidence

• wishes they looked like someone else or had someone else's body

• has low energy and low motivation

• wants to live a lifestyle that is actually sustainable long-term

• wants to feel comfortable in their clothes and confident in pictures

• is sick of sacrificing all the things they enjoy just to be "thin"

• has a heightened risk of developing chronic disease

• is ready to transform their health and confidence and never look back

FOR THE INDIVIDUAL WHO:

(connects with any of the following)

• wants to maintain recent results without relying on meal plans and calorie counting

• does not care to lose weight but wants to live healthy and balanced

• experiences guilt when eating anything off plan

• experiences guilt when a workout is missed

• wants to be able to focus on things other than the food they ate that day

• bases self-worth on body weight and adherence to a diet

• has been through the ringer with intense fitness programming and overly strict trainers and just wants to be healthy

• is ready to live balanced and free

• wants to expand on their nutrition knowledge to influence healthier choices and behaviors long-term

• wants to understand when something is clickbait or a fitness trend that is actually pure garbage

• is ready to become their healthiest, happiest, most liberated selves